Case Studies
Fast-Growing Real Estate Company in Austin, Texas
The Real Estate Brokerage faced the challenge of establishing a strong online presence and generating significant organic traffic to their website. They have also transferred to a new provider hence in need of some website management.
I was tasked with the responsibility of creating, managing, and optimizing the website, crafting compelling and engaging blog content, and implementing highly effective SEO strategies to enhance online visibility and drive organic traffic.
Website Management: I assumed complete control over the Real Estate Brokerage’s website, ensuring its smooth operation, user-friendliness, and alignment with business goals.
SEO Implementation: I devised and executed robust SEO strategies, meticulously optimizing blog posts and web pages for search engines to enhance the website’s ranking and visibility in organic search results.
๐ Impressive Organic Traffic Growth:
- From January to December 2019, organic traffic increased from 5,600 to 32,700 visitors, representing a remarkable 483.67% increase.
๐ Sustained Organic Traffic Expansion:
- Continued efforts resulted in a significant boost in organic traffic.
- From January to December 2019 to January to December 2020, organic traffic experienced a remarkable 162.12% surge.
- Majority of this traffic originated from the informative blogs authored.
๐ Overall Organic Traffic Growth:
- Since May 2019, the brokerage experienced an outstanding 243.80% increase in organic traffic.
- Demonstrates the substantial impact of collaborative efforts on the company’s online presence and visibility.
๐ Collaboration with Top-Notch SEO Agencies:
- Real Estate Brokerage partnered with a reputable SEO agency to meet growing demand and cater to an expanding online audience.
- Enables efficient handling of a larger volume of website pages and ensures a consistent focus on SEO optimization.
Despite the collaboration, I continue to have full-time involvement in managing the entire website, implementing cutting-edge SEO strategies, providing innovative solutions, and producing high-quality blog content.
I am currently working as a full-time Web Content Developer for the brokerage.
Real Estate Niche Website in a Competitive Market
Develop a specialized website tailored to cater to individuals contemplating relocation to a rapidly expanding city situated in the south central region of the United States.
I independently built a website using WordPress, following a specific process. First, I created a wireframe and mockup to plan the layout and design.
Then, I proceeded to build various sections of the website, including the homepage, community pages, and landing pages. I took on the responsibility of creating engaging content for both the blog and community pages.
From the initial stages to the present, I have single-handedly handled the design, development, management, writing, and search engine optimization (SEO) for this niche website.
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We launched the website in December 2019. The first few months were a challenge, as there wasn’t much traffic, which is common for niche websites. However, during its 10th month, the website started gaining traction from ONE blog and began ranking on Google.
๐ Key Achievements:
- Positioned at #1 for our target keyword in Google, despite being in a competitive niche and local market.
- Over 700 keywords ranked on the first page of Google.
- Experienced a remarkable 1,648% increase in overall traffic within 12 months from launch.
- Achieved an impressive 3,032% organic traffic increase in less than 2 years from launch.
- Generated 120 leads within 90 days of receiving the first lead.
- Compared Jan 2020 – Dec 2021 to Jan 2021 – Dec 2021, witnessed a staggering 1,647.7% increase in performance.
- Compared Jan 2021 – Dec 2021 to Jan 2020 – Dec 2022, observed a solid 108.0% increase in performance.
- Accumulated 1.05 million impressions in just 3 months (2023).
- Continues to receive leads on a daily basis.
These achievements demonstrate the significant growth and success of the website, especially considering the initial challenges it faced. I continue to single-handedly manage the website.
Seen below: 70 keywords in Position 1 of Google SERP